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About Us

About BrandGuard

BrandGuard Ltd was incorporated in March 2013 as a private independent specialist consultancy firm whose main niche is to bridge "business investigations gap" in the market. BrandGuard Ltd specializes in the following services among others; Anti-illicit trade with experience in all aspects of criminal and civil enforcement of intellectual property rights and as well as countering smuggling. We support companies that have market challenges like unfair competition, copyright/ trade mark license violations, product counterfeiting, etc.

Vision

Our vision is to become the leading Anti-illicit trade service provider within East and Central Africa.

We shall strive to achieve this by identifying and setting good practice methodologies as well as sharing this knowledge with our partners, affiliates and clients.

Mission

Our mission is to secure brands for a safe world.

This shall be done through developing client focused strategies that help to minimize the impact of illicit trade on business performance.

Collating and disseminating relevant intelligence to assist officials in bringing criminal actions against illicit traders and/ or enabling IPRs holders bring successful civil actions against offenders. Relevant intelligence shall also assist in the operational effectiveness of relevant law enforcement agencies at local, national and international levels.

Core Values

  1. Integrity
  2. Team Work
  3. Professionalism
  4. Commitment
  5. Innovativeness
Last modified on Monday, 10 February 2014 09:20
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